Yeti
Finance
An independent mortgage, finance, and insurance brokerage that came to us with nothing — no brand, no website, no digital presence. We built everything: the identity, the site, the social channels, and a system that automates their SEO and AEO so they keep growing without lifting a finger.
About Yeti Finance
Yeti Finance is an independent mortgage, finance, and insurance brokerage operating across Australia. Founded by a broker who wanted to do things differently, Yeti Finance brings a personal, no-jargon approach to home loans, investment finance, and insurance — helping everyday Australians make confident financial decisions.
When they came to Crow Flies, they had nothing digitally. No brand, no website, no social channels, no Google presence. Their entire client base was referral-driven — which worked, but left them invisible to the 90% of people who search before they call.
The brief was ambitious: build a complete digital brand and growth system from the ground up — one that looked nothing like every other broker in the market, and one that would keep growing automatically over time.
"We need a brand, a proper website, and to actually show up online. We want something that looks unique — not like every other broker — and we want it to keep working for us without needing to constantly feed it content or chase SEO manually."— Yeti Finance, Principal Broker
What We Were Solving
No Brand Identity
Yeti Finance had no logo, no colour palette, no visual language — nothing to differentiate them in one of Australia's most commoditised markets. Mortgage brokers are everywhere; standing out is everything.
Zero Digital Presence
No website, no social media, no Google Business profile. Potential clients couldn't find them, evaluate them, or trust them online. Competitors with inferior service were capturing every inbound search.
Manual SEO Dependency
Starting from zero meant they couldn't afford to manually produce content at scale. They needed a system that would grow their presence automatically — without an ongoing content team.
Invisible in AI Search
As AI tools like ChatGPT and Perplexity become how Australians research financial decisions, Yeti Finance needed to be cited and recommended — not just ranked on page one of Google.
The Complete Digital System
Brand Identity — Built From Scratch
We created the Yeti Finance brand from zero. The iconic Yeti character logo, a warm earthy colour palette, and bold condensed typography built a distinctive identity designed to stand out in a commoditised finance market. The brand carries consistently across every touchpoint — website, social media, email, and print.
Custom Website — Conversion-First Architecture
We designed and developed yetifi.com.au with a unique, memorable visual identity — not a template in sight. Built clear pathways for home loans, finance, and insurance products with strong calls to action. Every page structured to convert browsers into enquiries.
Self-Automating SEO & AEO Layer
We engineered a self-automating SEO and AEO layer that continuously generates optimised content and AI-answer-ready pages without manual input. Blog posts, FAQs, suburb-level pages, and structured schema — all produced automatically and compounding in value over time.
Social Media Presence — From Zero
Created Yeti Finance's social media channels from scratch — content strategy, branded templates, and platform setup for Instagram and Facebook. Built to reinforce brand personality and drive awareness alongside the organic search system.
From Nothing to Market Presence
Within 12 months of launch, Yeti Finance achieved 312% organic traffic growth and 4.2× more qualified lead enquiries — results driven entirely by the automated SEO and AEO system, not paid advertising. They rank #1 for key mortgage broker search terms in their target market.
The brand is distinctive, trusted, and instantly recognisable. Their website converts. Their social channels grow. And their content engine produces without manual effort — compounding in reach and authority every single week.
Want Results Like Yeti Finance?
Book a free strategy call and we'll map out exactly what's possible for your business — whether you're starting from zero or rebuilding from scratch.